History
JCP’s history:
"The words partnering and alliancing have now become much more common, but it wasn't always the case. There were no guidance manuals, instruction books or other companies building the collaborative competencies to initiate and sustain true relationships. Way back in the early 90's, JCP was designing and running programmes to change the organisational culture towards one of empowerment and profitable cooperation."
Some 20 years ago, the founders of the JCP movement wrote one of the seminal books about partnering (Beyond Negotiation) that started JCP on the collaborative journey. Perhaps it is worth quoting:
"Beyond negotiation means dealing with the reality of embarking on a long-term continuous relationship, rather than any short-term, one-of-a-kind interaction. Thus the concepts presented here have application in almost all interpersonal activities where one party desires to influence the behaviour of the other over time."
JCP planned and pioneered the relationship journey. Now others are following.
